What is the scope of a marketing management program in Germany

If you are planning to pursue a degree abroad, Germany could be the right place for you to be. Germany offers bright prospects for international students, especially for students looking for job opportunities in marketing management. . In this blog, we will help you understand the career avenues that a marketing management degree can offer.

Let us analyze one by one.

Why in Germany?

Why Marketing Management?

These are the 2 “Why’s” that we will be focusing on in this blog. At some point of time in life, most of us think about studying abroad. However, that is not all. We also want to acquire a professional degree that can stabilize our career.

Why in Germany?

  • With the largest economy among all the European countries, Germany has a varied portfolio of different companies. Hence, if you study there, there is a great scope for getting jobs with good pay. The need for professional workers is increasing in Germany, which means you will have a wide range of opportunities.
  • There are many reputed B-schools in Germany that offer marketing courses with excellent placement options. For instance, the WHU, Mannheim, and ESMT universities have proven evidence of making 90% placement with an average compensation of 70000 Euros.
  • Additionally, there is no need to pay tuition fees for education in government-owned German universities. Even the cost of studying at private universities is affordable.
  • The cost of living is quite reasonable. Especially for students as they can avail scholarships and other financial aid options. Furthermore, students can also get concessions at malls, restaurants and libraries. All they have to do is present their student ID. On average, one needs to spend only around 150 Euros per month, which is very low to earn an international degree that will offer great returns.
  • Applying for a visa is simple and you get a 3-month student visa. You get an extension on your visa later and become a permanent resident after being in Germany for 2 weeks. The German government encourages international students to pursue an education in their country and offers many scholarships too.

Therefore, the primary reason to choose Germany as a destination for education is the availability of great universities that offer high-quality education and the a string of exciting job opportunities.

Why Marketing Management?

  1. Wide scope of colleges and course

Being the strongest job market in the EU region, acquiring a marketing management degree in Germany can be a great idea. Digital marketing is the need of the hour and with a marketing management degee, you can acquire in-depth knowledge in the field. . The practical classes offer you hands-on experience about rela-world business situtaions. You can choose from a range of 50 specializations offered in a marketing management course.

  • Earn while you study

Also, you can work part-time 4 months a year to earn money and gain practical knowledge. After completing your education, you can stay in Germany for 1.5 years and work full time just with an extension visa. It is also legal to work in Germany during the course of your education.

  • Pay benefits

According to payscale.com, the average pay for marketing professionals is listed below for your reference.

S. No   Role Average Salary in Euro
1 Marketing management 49885
2 Online marketing 41703
3 Strategic marketing 50636
4 Marketing communications 49379
5 Market research 62822

The salary varies based on your experience, industry and skills.

S. No Experience Salary in Euro
1 <1 years 37000
2 1 – 4 years 40000
3 5-9 years 56000
4 10-19 years 71000
5 >20 years 93000

Final thoughts

With the points highlighted above, you must be excited to pack your bags to explore career opportunities in Germany. Wishing you good luck. However, we suggest you learn the German language as it is important to know the language. This is because, some universities offer German-taught courses and learning German can help you understand the culture and interact with the locals.

Start your career in marketing management and acquire a good standing in the global business environment. 

By SatishReddy Venkannagari

Satish Reddy V is a Cyber Security Engineer at a reputed MNC and blogs at Freshers360. I am passionate about Blogging, Digital Marketing, and Cyber Security.

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